A thoughtful marketing article was published today about the Listeria recall that has been ongoing at Boar's Head. A lot of the article focuses on the future for the company -- what do their internal food safety plans include? Can they win back public trust and stay viable in the long run?
It also begs the question: what impact is this going to have on the rest of the industry? One of the most trusted food brands is struggling with food safety and quality assurance -- how are other brands fairing? And do consumers at large have trust in current regulations to keep them safe.
It's a quick read, but compelling. Check it out here!
https://www.fastcompany.com/91192712/after-deaths-massive-recall-can-boars-head-save-its-brand
